How To Write An Autoresponder Series Of Follow Up Email Messages-mmhouse

Email-Marketing If you plan to actually make sales using an autoresponder, it’s important to send out well-written follow up email messages. It takes six or seven visits to your website before a visitor actually purchases. That’s why you’ll need to keep them interested and engaged in the series of emails you send out. Many people have such short attention spans because they are constantly distracted by media from all sides – t.v., cell phones, ipods, iphone, itouch, movies, radio, print etc. You must be able to captivate your audience by giving them valuable information that reads easily. The first thing you need to do is brainstorm a bullet list of attention-grabbing headlines. You need to pique your readers curiosity as well as offer a solution to their problem so they will read your email, rather than hitting the delete button immediately. Another tip for catching reader’s attention is to use their actual name in the email message. Many email autoresponders do allow personalization of messages – it’s very similar to Microsoft Word’s Mail Merge feature, if you are familiar with that. Used effectively, a reader’s name can increase response rate on your messages prominently. Usually, an introduction email goes out first. Structure the message so your readers get an idea about what they can expect from future emails. You can also mention information about the company and products being promoted. Create an awesome introduction email message because it sets the pace for the email messages to follow. The second follow up email message is your opportunity to talk more about your products and services, expanding on the foundation you started in the introductory email. Write to your reader as if you are having a conversation with him or her, and explain the benefits of using your products and services. Following the second email, the third email might be a comparison between your products and services and those of your competitor. This is a good time to review your "U.S.P – Unique Selling Proposition" so you can call out the features that make you a better choice for your target market. Highlight your strengths, and minimize weaknesses (such as a higher price point if yours is higher). If you have testimonials, you should include those in your follow up emails as well as your web site copy. All your email messages should end with a teaser for the next message. In this way, your customers will look forward to receiving your next email. Another very important yet often forgotten tip is to weave your contact and order information into the body of every one of your messages (perhaps at the end). You want to make it easy for your readers to place an order without any problems. Put a little thought and time into your follow up email messages and you’ll start racking up customers and sales in no time. About the Author: 相关的主题文章:

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