It is said that the average budget this year eleven hand chop party is 1719 yuan freelander2

It is said that the average budget this year eleven hand chop party is 1719 yuan in November 1st, the market research company Nelson issued a "2016" double 11 "hot marketing report". The report said that this year the double eleven China consumer enthusiasm unabated, nearly 90% of consumers plan to participate in, nearly 60% of consumers have increased compared with 2015 double eleven online shopping budget, consumer behavior is more planned. The data acquisition time of the report is September 26, 2016 -2016 year in October 2nd, the region includes 31 provinces autonomous regions and municipalities directly under the central government, the eastern, Western and southern, northern and central areas are covered. Here are five interesting findings of this research. 1. Shopping enthusiasm is high, the consumption is more planned, the shopping cart is four days in advance. According to the Nelson report, this year, nearly 90% of consumers plan to participate in the double eleven Shopping Festival, of which nearly 60% have started to pay attention and participate in online activities, Tmall, Taobao and Jingdong three major electricity supplier is still the main position of consumers plan to participate in the activities of ten. More than 90% of consumers will want to buy their goods in advance into the electricity supplier shopping cart, which one to two days in advance or two to three days for the highest proportion of the total reached 45%, the average shopping cart will be filled four days in advance. The main consumers plan to buy the shoes and clothing supplies skin care products and food packaging digital products, consistent with the category purchase last year. 2. Average budget of 1719 yuan, a slight increase over last year; men buy more than a partner, women and more honor their parents. The range of 1001-3000 yuan is consumers in the double eleven shopping budget accounted for the largest interval, nearly 60% of consumers have increased compared with 2015 double eleven online shopping budget, but the overall increase is not more than 2014 to 2015 madness "". The double eleven more than 80% consumers intend to buy their own, to buy the most people are parents, followed by a partner. 3. Promotion and discount led consumers’ willingness to participate, the most Tucao is the feeling of the price is not too much during the eleven double discount". Promotions and discounts is the biggest driving factor of double eleven consumption, the single product direct discount and full less cash in the form of two most popular. Reason prompted consumers to choose a business platform, in addition to promotions and discounts, genuine genuine also plays a decisive role. With the major electricity supplier to optimize the logistics service and rich goods, compared with previous years, the "logistics slow" and "rob not to want to buy goods" is no longer the most was Tucao, "price" is. 4. Live and thousands of thousands of people face new marketing methods in the consumer overall acceptance is limited, but among consumers 26-35 more popular — they are ten a main consumer in cross-border online shopping. Nelson research found that, although the concept of marketing is not a real live fire, but this new marketing approach in the acceptance of consumers is limited, more popular in the age of 26-35 consumers. With the increasing willingness of young people to share each year, like in the social media drying alone.相关的主题文章:

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